PRIVACY POLICY

Principles:

When Mayländer Wine uses your data, we promise:

• We will take proper care of your data.
• We will only use your data to deliver and improve the Mayländer Wine website experience.
• We will not send you spam; only you decide what and how you hear from us.
• We won’t keep your data longer than we need it.
• We are committed to protecting your privacy and security.

Legal Basis for Processing Your Data

Where we process your data, Mayländer Wine acts as the Data Controller while you are the Data Subject. As the Data Controller, we rely on the following legal bases to process your data:

Performance of a Contract The use of your data is necessary to perform the agreement you have with us. For example, to accept an order, collect a payment, ship your wine, and manage after-sales services such as returns, refunds, and exchanges.

Legitimate Interests We may use your data for our legitimate interests, such as improving the products and services we offer, updating and adapting our website, and using your data for fraud protection or legal purposes.

How We Use Your Data

We use your data to deliver our services to you in various ways. You are not required to share this data with us, but if you choose not to, you may not be able to use our website, purchase wine from us, or receive the best possible service.

Your Name and Contact Details

We use this data to:

• Deliver your order.
• Send you messages via email regarding your order.
• Provide you with information about our products, offers, services, and promotions (only with your permission, which you can withdraw at any time).
• Prevent and detect fraud.

Your Date of Birth

We use this data to:

• Verify you are over 18, as we cannot sell alcohol to minors.

Your Payment Information

We use this data to:

• Process payments and issue refunds.
• Prevent and detect fraud.

Bank Account Details

We use this data to:

• Ensure your bank account details are accurate for processing payments and refunds.

Address Details

We use this data to:

• Deliver your wine order.

Details of Conversations with You

We use this data to:

• Provide excellent customer service.

How and When You Use Our Website

This includes pages you visit, interactions, your IP address, and device type. We use this data to:

• Analyse and optimise website performance.
• Detect, prevent, and investigate attempts to hack our website or systems.

Email Interactions

We use this data to:

• Analyse, optimise, and improve our email campaigns for a better user experience.

Keeping Your Data

We will not keep your data longer than necessary. However, we may retain your data under the following circumstances:

• While your account with us remains open.
• As long as required to provide services such as returns or refunds.
• Where it may be needed to meet legal obligations, resolve disputes, or detect and prevent fraud.

Sharing Your Data

We do not sell your data to any third parties. However, we may share your data with the following types of organisations:

• Companies that package and deliver your wine.
• Payment processors such as credit card companies, banks, and payment providers.
• Partner companies.
• Fraud prevention companies.
• Law enforcement agencies when required by law.
• Specialist companies that host our website and systems or assist with marketing.
• Third-party research and analysis providers, in anonymised form, to improve our services.

Using Your Data for Marketing

We will only send you marketing messages by email, SMS, or post if you have agreed to receive them. You can stop receiving marketing messages from us at any time.

Cookies

We use cookies on our website to enhance your browsing experience. No personal information is stored in the cookies, but they may be linked to you in our systems.

Your Rights

You have the right to:

• Know what personal data we hold and how we process it.
• Request that we update incorrect data.
• Ask for access to the personal data we hold about you.
• Request that we stop processing or delete your data in certain circumstances.
• Opt out of marketing messages.
• Request that we transfer your data to another service provider.
• File a complaint with the ICO.

Changes to Our Privacy Notice

We may update this privacy notice from time to time. When changes are made, we will update this page. If significant changes occur, we will notify you via email.

For more information on our policies, please refer to our Due Diligence Policy.